local online marketing services

What Is SEO?

SEO stands for Search Engine Optimization. It is a technique link building tools and various techniques of optimization are deployed improve a website’s ranking on search engine results pages (SERPs) such as those of Google, Yahoo, or Bing.

In simple words, SEO is the practice of increasing both the quality and quantity of traffic through organic search engine results. Let’s break that sentence down and analyze two important terms:

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What Is Quality of Traffic?

Quantity of traffic is a pretty straightforward thing, but what does quality refer to here? Quality of traffic refers to visitors who visit your website exclusively for the goods and services that you provide.

If you’re getting heavy traffic and it turns out that it’s because Google thinks that you sell amazing acrylic nails when it’s actually just construction nails, that won’t be considered quality traffic at all.

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What Are Organic Search Engine Results?

Organic results are those that you do not pay for. You know whenever you search for a product, there is always a top portion of the results page that has the yellow tag “Ad”? Well, those are paid and thus, not organic.

That’s why they’re typically not as relevant compared to organic results. That’s why the latter is also referred to as natural search results. Two factors go into organic search results or SERPs; search terms and relevance. That’s where we come in.

How Does SEO Work?

Well, it’s simple really. Search Engines have web crawlers which are bots that ‘crawl’ through web content. They gather information on all the content they can find on the world wide web. They achieve this by utilizing internal links. This information is brought back to the search engine to form an index.

But Wait… Does My Business Really Need SEO?

Well, the short answer is yes. SEO gives your company the much-needed support that it needs to stand out and displayed when users search for businesses like yours. Good digital marketing agencies, like Kickstart Sketch, can help your business establish itself in the online world. Sometimes, the only source of traffic for a store or business is through these organic search results. 

By generating substantial traffic, SEO serves as a pivotal component of the sales funnel. It’s essentially a set of subsequent steps that are taken by someone before becoming a customer of your business. We won’t only get your name out there, but we’ll also fully optimize your website traffic for conversions. 

What SEO Strategies Do You Use?

SEO techniques come in many shapes and sizes. Different types include:

The most important of these are On-Page, Off-Page, and Technical SEO. A solid SEO strategy contains all of these, and more, techniques. Utilizing a multitude of proven techniques, Kickstart Sketch will certainly boost your website’s ranking on different search engines.

Kick-Start Your Business with KickStart Sketch

Kickstart Sketch is an established website optimization company that offers the proven SEO services. Our SEO consultants will help your business get listed by the search engines and ultimately found more customers. Our SEO expertise is backed by over 20 years in target marketing sales. 

Our purpose is to provide unparalleled SEO services with the help of our highly-trained team of SEO experts with years of hands-on experience.

We are fully aware that Google’s algorithms are ever-changing. As such, it is important to stay up-to-date regarding the latest changes and develop newfound tools and techniques to adapt to them. You should know that our link-building and SEO techniques are all White-Hat practices. 

Rest assured; there will be no short-cuts or funny business. But wait, what are white-hat techniques?  That’s for the next blog article on SEO techniques.

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